CIMB Singapore launches CIMB Bank Express

It uses chat bots, anamorphic displays, and interactive screens to support self-service banking.

CIMB Singapore has launched the CIMB Bank Express to commemorate the first anniversary of the CIMB Plaza inauguration.

Located on the ground floor mall of CIMB Plaza, CIMB Bank Express makes use of chat bots, anamorphic displays, and interactive table-top screens to support self-service banking, product demonstrations, and account applications.

It also offers exciting games in which customers and even non-customers can win prizes.

“We want to bring a new and immersive banking experience to Singaporeans like never before. As part of digitalising the banking experience, we want to make banking not just convenient but also fun and enjoyable,” said Victor Lee Meng Teck, CEO of CIMB Singapore, commenting on the launch of CIMB Bank Express.

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“During the recent soft launch, we are pleased to hear encouraging feedback on the design and user experience at CIMB Bank Express. Moving forward, we will continue to enhance the customer experience through added interactive components making it fun and simple to learn more about our products and services,” said Merlyn Tsai, head of consumer banking & digital at CIMB Singapore.

To celebrate the launch of CIMB Bank Express and CIMB Plaza’s first anniversary, the bank is hosting a 5-day on-ground event from 19 June to 23 June at CIMB Plaza. Public will be offered a complimentary cup of coffee from Tanamera after leaving a review of their experience at CIMB Bank Express. They can also receive a packet of popcorn when they follow CIMB Singapore on its Facebook and Instagram pages.