Dah Sing Bank joins Mastercard’s Priceless Planet Coalition

As a banking partner, Dah Sing Bank will raise customer awareness towards reforestation.

Mastercard has named Dah Sing Bank as a new banking partner in Hong Kong to support the Priceless Planet Coalition’s goal of restoring 100 million trees globally by 2025, according to a press release.

Dah Sing Bank’s participation in the Priceless Planet Coalition will involve raising customer awareness and engaging their support towards the reforestation goal, with the bank contributing to plant a tree for every new customer enrollment of e-statements and e-advice.

“By partnering with Mastercard in the Priceless Planet Coalition initiative, we hope to engage and raise our customers’ awareness on their personal impact on the environment, and more importantly, to encourage and enable them to make immediate personal choices to contribute to environmental sustainability,” said Phoebe Wong, deputy chief executive, senior executive director and group head of personal banking of Dah Sing Bank.

Established in 2020, the Priceless Planet Coalition currently has 18 restoration projects around the world, emerging as a platform that unites companies, communities and consumers in climate action. It now includes more than 110 partners globally, including sustainably minded merchants, fintechs and banks.