Endowus Private Wealth offers HK investors access to 400 fund strategies

Over 400 fund strategies are made available to Endowus clients.

Endowus has officially launched its digital private wealth platform in Hong Kong, offering wealth services that include a build-it-yourself fund platform.

Endowus Private Wealth (EPW) fuses the tech and human expertise of its client advisors to provide personalised advisory services of professional investors, family officies, and institutions in the city.

Over 400 category-leading fund strategies across private, public, and alternatives asset classes, from over 80 global and local fund managers and investment firms, are offered by EPW.

One service is Endowus Fund Smart, a built-it-yourself fund platform that offers public market funds, as well as semi-liquid and liquid alternatives.

Previously, these could only be accessed through relationship managers or financial advisors in priority and private banking segments.

With this, EPW clients can invest into hedge funds and other private market strategies with ease without the need to go through advisors should they wish to do so.

In just two months following the launch of the feature, Endowus has already seen 3 in 5 investment orders for alternatives on the app.

In the same period, direct buying of alternatives in-app has grown to almost half of the total assets under advisory (AUA) for alternatives, the Wealthtech firm said in a press release.